Video Production

Myriam White

Zapf

Baby Annabell Dolls

Goal

  • We were approached by Zapf with a goal to create something that will lead them to reach a larger audience in the UK, boost sales of their new Baby Annabell doll, and to intensify virality of their brand.

Approach

  • We created a parody video in response to the birth of the royal baby, in which two children impersonated Prince Harry and Meghan Markle’s experience of being new parents.
  • The doppelgangers were selecred from our audition process.
  • Location, costume and set design were tailored to create a royal match.

Results

  • The campaign was covered by Daily Mail, Heart Radio, Smyths Toys, Daily Mirror and others.
  • Our video reached a 16% engagement rate on YouTube.
  • There was over 1.2 million views across social platforms.

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