Video Production

Myriam White

Puffin Books

Terry Pratchett Day

Goal

  • We were approached by Puffin Books to commemorate and celebrate the late and world-renowned author, Sir Terry Pratchett and mark his phenomenal publishing success.

Approach

  • We produced a video showing our young talent reading their most cherished extracts from Terry Pratchett books, capturing the imagination of children but also of adults.
  • Produced in our studio, the kids were open to express themselves as creatively as they wanted to – a true fit to Terry Pratchett’s imaginative world of literature.  

“I’ve had a brilliant response with the full version being viewed 4.5k times on the Puffin YouTube channel, which is completely organic traffic. I think the social clips on Puffin have also been performing high above the usual benchmark. As part of the paid social campaign I think last time we checked we’d had about 45k video views – so not too shabby at all!”

Jannine Saunders, Marketing Manager

Results

  • The video was distributed via Puffin’s official YouTube page which saw it outperform all of their YouTube videos organically.
  • It was also a contributor to the marketing push that saw an increase in Terry Pratchett book sales.

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